Search Engine Optimization – SEO -- and Internet Marketing are closely related but by no means similar. Each compliments the other and if it were not for SEO, Internet Marketing would have been far less developed. The popularity and user-friendly attributes for which Internet Marketing is so prized for are because of SEO. Search Engine Optimization increases the traffic to a website or blog that has information related to what the user who types in a search phrase. This way, the search engine is bringing to the notice of the user what he or she wants. And from the other end, it is bringing in an interested user to the website; he or she is much more likely to buy/use the offerings of the website than an idle user who clicks on the web link out of curiosity.
This is where the irony in internet marketing comes. Paid advertising, which charges on the basis of ‘CPM’ or cost per million clicks, may only bring in idle visitors who are browsing through the seller’s website out mere curiosity or worse, to kill time. Unpaid traffic is brought in by SEO, and Internet Marketing is known to profit better through this avenue.
With this symbiotic relationship between SEO and Internet Marketing established, it is easy to understand why SEO has become so successful in generating consistent revenue for internet marketing based sellers.
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